Digital Marketing
Local SEO and paid search programme for a home services brand
Rebuilt the site's technical foundations, created location landing pages and rebalanced paid spend toward converting terms.
The challenge
The client ranked for its brand name and nothing else, while paid search burned budget on broad terms with no call tracking to prove what worked.
Our approach
- Technical audit, page-speed work and a clean internal linking structure
- Twenty-eight service-by-location landing pages written for real search intent
- Call tracking and offline conversion import so ad spend is judged on booked jobs
- Monthly reporting on cost per qualified enquiry, not impressions
Results
3.1x
Organic enquiries in 9 months
-38%
Cost per qualified lead
Top 3
Map pack for core service terms